Do You Really Know Who Your Target Market Is?

It's wishful thinking to assume that your great product or service is perfect for everyone. I learned the hard way when I started my first business. I thought everyone in the entire universe was a candidate for my products. Enter: reality.

Understanding exactly who your market/audience is  before you start knocking on doors, will shave time, loss of revenue and frustration off your "to do" list. Know who you're going after in order to formulate your marketing strategy. Otherwise - you'll be traveling in an unknown direction without a map or even GPS. Build marketing "personas" and get to know what your best customers look like - literally and figuratively.

Start with these 5 simple questions and define these demographics about your target customers as completely as possible:
For B2C businesses:

1. What age group are they in?
2. What is their job status?
3. What is their annual income?
4. Are they city dwellers or suburbanites?
5. What are they most interested in?
6. What do they read/intellectual interests?
7. What subjects would they be most interested in learning about?
8. Are they technically savvy or more hands-on?
9. What is their monthly/annual budget for products in your category and how much are they willing to spend?

For B2B businesses:

1. Which industries could benefit more from your product/service?
2. How many employees does the target company have?
3. What is their annual revenue?
4. Who is the ultimate decision maker in the company?
5. What kind of information do they read most often?
6. Where would they likely look for a company that does what you do?
   
   

If you've found yourself stuck in a selling rut and aren't' quite sure where to go for your next big sale, recreate your target marketing persona's and use it as your guideline for more direct selling. Need help? Ask us.