It's wishful thinking to assume that your great product or service is perfect for everyone. I learned the hard way when I started my first business. I thought everyone in the entire universe was a candidate for my products. Enter: reality.
Understanding exactly who your market/audience is before you start knocking on doors, will shave time, loss of revenue and frustration off your "to do" list. Know who you're going after in order to formulate your marketing strategy. Otherwise - you'll be traveling in an unknown direction without a map or even GPS. Build marketing "personas" and get to know what your best customers look like - literally and figuratively.
Start with these 5 simple questions and define these demographics about your target customers as completely as possible:
For B2C businesses:
For B2B businesses:
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